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1.0 Introduction

on Sun Sep 10, 2017 9:09 pm
Introduction Thread ...
Sandra
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Introduction

on Thu Sep 14, 2017 6:57 am
  • With globalization emerging markets become important locations for outsourcing production, services, assembly or Research &Development and they offer a big potential for consumer goods.

  • Consumer facing companies as retail and packaged-goods will have to deal with different trends in consumer behavior, industry dynamics and external influences which indicate low growth prospects in developed countries.

  • Economic factors as consumption growth in emerging markets offer new markets to Western consumer oriented companies. But political and institutional issues have to be examined in order to minimize risk and benefit from these markets.


  • The impact of globalization on business requires new business strategies.
    Consumer facing companies will have to transform operation models and there will be structural industry shifts.

  • This article outlines what the future strategy in a major Western global consumer facing company would be, and in what ways the changing balance of factors influence the locational choices in the future.
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